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Promio helps consumer packaged goods companies (CPGs) quickly and easily take their new product innovations to market across retail channels.


Every innovative new product has its own message, supporting research, packaging, availability, pricing, etc. to persuade category buyers to place on their store shelves. However, going to market is expensive, slow, and cumbersome, leaving too many customers unaware of too many innovations. Promio simplifies and speeds going to market. 

  • Educate all relevant customers of all relevant products in minutes.

  • Buyers are individually notified.

  • Securely negotiate and contract 1:1.

A Solid Case for

9 of 10 purchases
still in physical stores

People still go to stores. Depending on category, in-store still dominates e-commerce.


2 of every 3 hours
are lost on busywork

Managing emails, spreadsheets, portals & reports can equal 100 days lost per team member per year.


80% of customers
not properly engaged


Long tail customers would love to hear from you and share more about their local shoppers.


3rd-parties collect 2-25%
discounts & commissions

Third-party fees increase cost of sale and reduce margin.


Buyer-specific insights lost in individual emails and portals

Making it almost impossible to understand existing relationships.

Technology You Can Trust

It’s Simple. Our end-to-end, frictionless, go-to-market platform is built from the ground up — not cobbled together from various solutions and software. Whether it’s an intuitive user interface, proprietary process or robust enterprise reporting, you’ll know you made a smart choice.


We’re #1.
There’s a reason for that.


Faster, easier go-to-market




All relevant innovations to all relevant customers


Built for


Scale usage to meet GTM objectives

Meet the Executive Team


Anthony Eros 

Founder & CEO

Anthony Eros is the founder and CEO of based in San Mateo, California. He is a serial entrepreneur having founded four companies and created two categories prior to focusing on making rapid channel sales communication the new standard for enterprise sales communication.

Previously, Anthony was the founder and CEO of MERCAR Analytics, a data analytics and insights company that provides manufacturers and retailers point-of-sale (POS), data-driven insights about Hispanic consumers in the U.S.  

Anthony also founded Latino Sports & Entertainment, a San Diego media and activation company that owned and aggregated the local, Spanish-language media rights for NFL, NBA and Major League Baseball teams and helped shaped the Latino sports marketing industry as we know it today. Six months after college, he founded his own young adult and children clothing design and manufacturing company.

Anthony holds a BBA in Business Administration degree from the University of San Diego.

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Jamel Richardson

Head of Marketing & Product

Jamel Richardson is the Head of Marketing and Product for  He is a CPG brand expert having run nearly $1B aggregate net revenue across a varied portfolio with over a decade of experience at major U.S. manufacturers.

Prior to his role at, Jamel was a Senior Brand Manager at ConAgra Foods leading pipeline strategy, new product introductions and manufacturing optimization for a varied portfolio. Before ConAgra he was Sr. Assistant Brand Manager & Multicultural Lead for Procter & Gamble (P&G). While at P&G Jamel worked on new product introduction, shopper segmentation, brand sponsorship, and shopper-focused experiential events.

Jamel holds a BA in Chemistry / Chemical Engineering from Hampton University and an MBA from the Stephen M. Ross School of Business at the University of Michigan.

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Surendra Singhi

Head of Technology

Surendra Singhi is the Head of Technology for

Surendra has more than 12 years of experience architecting and building cloud-based solutions. He heads Kreeti Technologies, a full-stack development company in India, and has been providing development services for many companies in the Bay Area as well as across the globe. He and his team were founding members of Tastebook Inc., and were a central part of the team until its acquisition by Random House. They were also part of the initial team of TheRealReal, one of the largest companies in consigned luxury segment.  
He holds a BE in Computer Science from BMS College, Bangalore, and an Masters in Computer Science from Arizona State University. He was previously a Machine Learning researcher and has publications in the top Machine Learning Conferences (ICML and ECML).

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